CYQ Certificate in Business & Marketing Skills for the Fitness Professional, Level 3
New Year special price reduction - was £350, now £295!
"Being business savvy is as important as being able to design a programme of exercise"
The Certificate in Business & Marketing Skills for the Fitness Professional one of the five core course modules of the CYQ Certificate in Personal Training. It can also be taken as a stand-alone qualification. The course comprises how to set up a business, finance and planning, understanding consumer behaviour, market research and promotion and will enable the Fitness Professional to prepare a business plan and marketing strategy for their business.
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TARGET CANDIDATES
This course is designed for:
- Instructors who are seeking to work towards the CYQ Certificate in Personal Training
- Those wanting to set up their own business working in the Fitness Industry
- Individuals who wish to promote their helath, exercise and fitness related services
- Gym Instructors or Fitness Supervisors who are seeking to enhance their qualifications
- Those who are already working as Personal Trainers but who lack a recognised qualification
PREREQUISITES
Candidates must be aged 18 or over and must already hold:
- Level 2 Certificate in Fitness Instruction or equivalent
- Note: if applying for the full Certificate in Personal Training, candidates must hold a Level 2 Certificate in Gym Instruction
- NVQ Level 2 Certificate in Exercise & Fitness Knowledge
- Candidates must show ongoing industry experience
COURSE DESCRIPTION
The 3 day course is held in Cambridge and covers the following subjects:
- Business planning
- Researching an idea
- Setting up a business
- Market research
- Situational analysis
- Consumer behaviour
- Defining the business – aims, strategy
- Promoting the business – product, pricing, placing and promotion
ASSESSMENT PROCEDURE
Assessment is as follows:
- Complete a Business Plan Project as if your business was starting today, outlining
- Your client base
- The services you will offer
- The market research you have conducted and your target market
- Cash flow and promotional plan
- Your business objectives
The Business Plan is submitted to the YMCA in Cambridge for assessment within one month of completion of the course.
COURSE DATES 2009 - starting date(s) shown at the foot of the page
COURSE 1 (BMS/11/09): 3 days
6-8 November 2009 inclusive: Assessment on submission of Business Plan
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