CYQ Certificate in Business & Marketing Skills for the Fitness Professional, Level 3

"Being business savvy is as important as being able to design a programme of exercise" The Certificate in Business & Marketing Skills for the Fitness Professional is one of the five core course modules of the CYQ Certificate in Personal Training. It can also be taken as a stand-alone qualification. The course comprises how to set up a business, finance and planning, understanding consumer behaviour, market research and promotion and will enable the Fitness Professional to prepare a business plan and marketing strategy for their business.

TARGET CANDIDATES

• Instructors who are seeking to work towards the CYQ Certificate in Personal Training
• Those wanting to set up their own business working in the Fitness Industry
• Individuals who wish to promote their helath, exercise and fitness related services
• Gym Instructors or Fitness Supervisors who are seeking to enhance their qualifications
• Those who are already working as Personal Trainers but who lack a recognised qualification

PREREQUISITES

Candidates must be aged 18 or over and must already hold:

• Level 2 Certificate in Fitness Instruction or equivalent
  • Note: if applying for the full Certificate in Personal Training, candidates must hold a Level 2 Certificate in Gym Instruction
• NVQ Level 2 Certificate in Exercise & Fitness Knowledge
• Candidates should provide ongoing industry experience

COURSE DESCRIPTION

The Online course covers the theoretical elements of the following subjects:

• Business planning
• Researching an idea
• Setting up a business
• Market research
• Situational analysis
• Consumer behaviour
• Defining the business – aims, strategy
• Promoting the business – product, pricing, placing and promotion

ASSESSMENT PROCEDURE

• Complete a Business Plan Project as if your business was starting today, outlining
  • Your client base
  • The services you will offer
  • The market research you have conducted and your target market
  • Cash flow and promotional plan
  • Your business objectives

Any of the following qualifications are essential pre-requisites to this course. You must hold a current (dated within the past three years) certificate or have maintained Continued Professional Development in these areas. Please contact us if you are in any doubt about whether your qualifications are acceptable as pre-requisites.